Filming with Graphic design student Ed Parsons, towards a competition brief of creating a 15 second film to advertise the channel "4seven". Before filming we discussed the ideas that Ed had and wanted to achieve within the very short amount of time we got for the brief; Ed wanted to create a heavenly feel to the advertisement as if "old shows were beamed up to heaven- which is four seven".So we decided on using the basement in his house to start the filming; the set up was simple with a Canon 5D, upon a tripod and using tracks to make pans smooth and glide along. We also used a simple set up of stage lights for different moments in the set up. Also the use of a smoke machine certainly gave the "heavanly feel" that we were looking for (as well as giving us a bit of a high from smoke inhalation! Note, take lots of breaks away from the enclosed smoky place).
One of the most awkward parts was to hang the 4seven logo from the ceiling and then keep it there for the length of the filming! Thankfully we eventually found a good way of just sticking it to the ceiling and using more smoke to cover up the strings!
It took us a good day to film the entire video, when you're working in milliseconds of footage making sure you get the right feel in each shot becomes very important. Overall a really productive day was had and I learnt a heck of a lot from it. Plus we ate strudel at the end of the day too. So that was good too!
Below is the video that was produced, although I wasn't part of the editing side of the video making I played a part in the physical filming lighting and opinion on the end result.
4Seven
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